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Starting A Texas Longhorn Herd

In 1967 Linda and I started our Texas Longhorn cattle herd.  There were no magazines, no brochures, only one sale a year, and 30 years to wait on internet. We talked to foundation producers Graves Peeler, Charles Schreiner III, Jack Phillips, Henry Butler, Chico Wright, Fayette Yates, Travis Marks and the early inspector Garnett Brooks. To our surprise most did not agree on what a Texas Longhorn should look like, which made things more confusing to decipher.

Shoot-from-the-hip Texas Longhorn breeding was a normal thing.  The J. Frank Dobie book, THE LONGHORNS was the only authoritive attempt of history.  No one used artificial insemination and no bulls had ever been collected. There were no shows or judging clinics. 

Viewing Cattle In Pasture

Well, today is a different world.  There is a lot of information out there and some of it is actually correct. The beginning producer can make less mistakes and cut to an intelligent chase fairly quick. Now three publications, internet and paper, have articles helpful to get into the business.
To cut to the chase even faster Dickinson Cattle Company Inc has collected and made available, on line, the best of the educational articles; the how-to info, and how-not-to.  To answer the first and important questions of the beginning producer HOW TO START A TEXAS LONGHORN HERD.  There are over 400 articles on line.  In fact the total site has over 14,000 pages, more valid breed information than offered by any other producer or association.  It is provided at no charge and everyone can freely profit from it.
If HOW TO START A TEXAS LONGHORN HERD is a question of interest to you, here are 12 simple steps.  For more topics you will find them listed in the boxes to the right of each article. They are just a click away.
1) The best general information to read about breed history
Longhorn Legacy

2) A knowledge of the 7 original family herds is foundation information.  Click on each of the herds, the Butler, Marks, Peeler, Phillips, Wichita Refuge, Yates and Wright. All of these were established with hundreds of cattle  with the last to be formed, the government Wichita Refuge herd.
Seven Families
3) Early-on every new producer will confront a language of detailed color and descriptions.  It may need some interpretation.  Here is the article to help with the lingo.
Cattle Jargon
4) Ranch visits where good cattle are being raised is a rapid learning experience.  Be ready and prepare for an educational opportunity from a seasoned owner.  Here are some things to prepare for that first ranch visit.
Texas Longhorn University_Ranch_Tours
5) Land is for cattle.  To raise a herd grass, water and land is big.  It can be leased or owned.  Some have made huge fortunes because the cattle forced them to buy land. In the years to come, the land was equally as valuable as the cattle and both created great success. This BUILDING A RANCH article has the ins and outs.
To Build A Ranch
6) Magazines are good education.  Videos are also available on many important subjects.  Here is where to get them.
Video Tapes
7) Professional cattle handling will require a squeeze chute.  Don't spend a fortune. Check out the simple BRY chute designed just for large horned cattle.
Bry Chute
8) Herd planning can eliminate mistakes.  It may be wise to pattern your program after other successful producers.  Here is a story about the success of a major producer who has sold hundreds of thousands of dollars worth of quality cattle.
Long Range Strategies
9) Knowing the foundation herd sires is important.  Although the breed has really progressed it had to start with a simple foundation.  This article will provide information on deciding which families you like.
Texas Longhorn Mating Strategies
10) One section of the ranch site www.texaslonghorn.com is dedicated to Marketing Tips.  One to general info. One to just having fun.  If you and your family are into fun, check out the most fun breed of cattle ever to hop off a boat in 1494.
Longhorn Fun Tour
11) If you don't want to use a living eating bull, then artificial insemination is a handy tool.  You can breed every cow to a different bull and see how they turn out.  Check the list of sires available at economical rates.  You can click on the bull's name and see a full blown photo with pedigree and pictures of his calves.
Semen Inventory Index
12) After the educational part, it is time to purchase the first cattle.  It is good to purchase the best cattle affordable right at first but some don't choose to go for the high priced ones right up front.  Go to the ranch site and select on-line from 200 cattle, in inventory, ready to start your special herd.  Purchase by age, pedigree, color or style.  It is up to your own taste to start wherever your heart selects. Pick an age or sex and see what is offered.  Some ranches sell higher and some lower.  If you want to spend a lot of money pick the very best ones. Make it fit your budget.
Texas Longhorn Inventory
Unlike many other Longhorn sites, the Dickinson Cattle Co Inc site has 30 times more educational info on the cattle than just "high pressure sales stuff."  Sales are important to the ranch, but getting a solid business start assures long term success -- that is really big.
After going back and forth through all the educational articles if you still have questions, call 740 758 5050.  We are always happy to dedicate a few minutes for the entry level person to get going. Now, saddle up and get ready to enjoy this exciting new world.

This is a Test


2017 Dickinson Cattle Co
50th Anniversary Fall Fling
and Customer Appreciation Day

September 30- 10 AM 'til dark
35000 Muskrat
Barnesville, Ohio 43713  USA

You are invited to the Fall Fling, Dickinson Cattle Co. Customer Appreciation day, Sept 30, 2017. It is coming fast so get your hotel reservations, clean the hay strings out of the truck seat and make a plan.

Each year the Dickinson family invites all clients and friends to enjoy an educational "Customer Appreciation Event." Ohio Fall colors are exploding, the weather is perfect; if not, there is a covered pavilion. This special event is planned for those who savor great cattle. If you have not attended in the past, what are you waiting for? Here is the plan, which includes a free lunch for ranch guests of rib sticking delicious beef and assorted trimmings, don’t miss out. Here are some highlights:

For more info see below...
Send reservations to DCCI Fling, 35000 Muskrat, Barnesville, Ohio 43713
  • Horn Showcase Satalite International horn measuring official site. See historic measurements competitive world wide. (Click for entry data.) Official judge Ed Callan.
  • Demo - contest, learn to guess cattle weights. Special guest speaker announced later.
  • Semen red-hot specials, one day only~~ some bulls half price~~bring your tank. Ask for list. This is worth the trip.
  • See over 80” and 90" T2T legends ~~ including World Champion Jester, Jet Black, Reckon So, Silent Iron, Jam Packed, Clear Point, and Rodeo Max.
  • Bring your calves to brand. Use DCCI chutes, irons and we brand for you, or you do it. Learn to brand and castrate the humane and totally bloodless way ~~live demonstrations ~~ volunteers needed.
  • Free photos with the gentlest, kindest DCCI steer ever. Bring your camera or we snap’em for you.
  • Narrated cattle pasture bus tours. Guaranteed no ride bumpier this side of Washington, DC.
  • Peruse the LONGHORNS HEAD TO TAIL STORE. See a store full of great useful items you can’t buy at Walmart, or any government jail or tax office. Visit continuous LHTT Theater/Horn Gallery. See 75 different sale products made of horn. Special price on "Ohio boneless swinging steaks."
  • See the most economical, safest squeeze chute -- the BRY. Now $1350. Haul home in your pickup.
  • Demos of the Gallagher cattle scales ~~ wives weighed free.
  • And, there will be a few cattle for sale that you will really like.  Low priced feeder steers ready to go. Bring a trailer.


RSVP Required. If you plan to attend and have not sent in reservations, do it now.

 Each year there are educational demonstrations of hoof trimming, branding, bloodless castration, bloodless dehorning (not on Longhorns), planned matings, AI, squeeze chutes, poison weeds to learn and avoid, livestock photography, and bus tour for guests.

The trail drive style lunch is free. The educational demonstrations and ranch narrated bus tours are $15 for adults and $5 for children. If you are a DCCI client bring your last purchase invoice; one free admittance per invoice.

Make your motel reservations now.


40 rooms blocked for the Fall Fling up to September 14. Take advantage of the special reduced Dickinson Cattle Co rate of $75. (2 Queens or 1 King)  Free breakfast with bacon and or sausage (pork products) just 6 miles from the ranch, see map.
Call 740 782 1298.

This is our 50th anniversary of raising Longhorns--it's a special day and a special year.

See you Saturday, September the 30th,

DCCI Family and Staff

LIABILITY: All steer owners, guests and innocent bystanders attending the FLING waive all liability for any and all harm that may result, and agree by this notice and their participation to totally hold DCCI harmless. This is the only notice you will receive.

Dickinson Cattle Co., Inc.  -  35000 Muskrat Rd.  -  Barnesville, OH 43713  -  740 758-5050