A Key To Success
Many people fail in the Texas Longhorn business because they do not have enough patience.
Boothmanship and Beyond
Let's look at boothmanship, and how to squeeze the system for the most it will yield.
Display Booth Marketing Strategies
Texas Longhorn display booth marketing is one of the great ways to develop new Longhorn producers.
Entry Level Marketing
12 actions that EVERY Texas Longhorn owner must do as a bare minimum for marketing.
Liquidating The Herd
Liquidating the herd is a very sad thing. Nobody wants to think about it. But everybody must pepare for that possibility.
Naming For Value
Valuable registered livestock must have great names. Names of value, power, depth and symbolism can add recognition, and, to the opposite, poor name choices can reduce value.
A high-quality, flattering photo will help you sell cattle, semen or whatever you may be marketing. A poor-quality, unflattering photo will probably make sure you don't do much business at all.
Private Treaty Sale Season
There is so much hype about registered cattle sales, yet less than 5% of Texas Longhorns sell in these sales.
Three Critical Plans for Marketing
Every successful Longhorn producer has thought out these three plans and identified a system that works.
To Consign or not Consign, This is the Question
Consignment sales only promote the breed when they are professionally managed and good prices result.